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Thank you for believing in us from day one. You rock.
We're ready to fuel the plant-based movement forward.
To our incredible, extended allplants team (yes, that means you!),
We’re sat around a table, right outside our busy kitchen, excited to break the news that allplants has 9 new investors and a fresh £7.5 million in the bank – ready to fuel the plant-based movement forward.
This marks a new beginning for allplants – but we’ll still be on a shoestring. Big Food invests 100s of millions into building manufacturing sites and advertising their famous household brands. It’s going to take collective belief and honest teamwork to match up. We’re going to make the allplants experience outstanding for you. Over the next 12 months, we’ll be doubling our team of 40, broadening our menu of delicious plant-based dishes, building a new (much bigger) kitchen, all in an effort to make allplants everything you’ve asked for and more.
Thank you so much for believing in us from day one.
We’ve carefully chosen a group of inspirational people to help us continue building this crazy idea, ensuring their values and goals align with ours. To most, allplants is an imaginative, plant-based meal delivery service, cooking delicious dishes ready to enjoy at home or work. But to us, you and everyone involved we’re shifting the perception of plants. It’s our opportunity to improve the way our world eats, so people and planet thrive.
Eating more plants is the most impactful way to reduce our environmental footprint. And with only ¼ of Brits getting their 5-a-day, we’re fixated on making plant-based food more delicious, healthy and irresistibly easy for everyone. Change is happening across the board and this is just the beginning, we can’t thank you enough for being the wind in our sails.
With your help and continued guidance, we can build something truly special; a more mindful, sustainable future for people and planet with veggies the star of our plates. Everybody at allplants is signed up to make this happen. We deeply believe in serving the plant-based movement, so it was a no-brainer to build allplants as a B-Corp, not a traditional business. This means every decision we make is intended to benefit people and planet, as well as helping allplants grow into a sustainable global movement for conscious living. The real work starts now.
We thought it would be fun to do a “town hall” style live audience on instagram tomorrow (20.09.18) from 6PM to answer any questions you’d like to ask – go for it with everything and anything! In the meantime, do help us share the message far and wide: the allplants movement is coming!
Peace + plants,
JP & Alex
Here’s a little more detail.
What is a B-Corp?
allplants is a B-Corporation, not a traditional business. We’re building a movement that positively impacts people and planet and see investment as fuel to light that fire. That isn’t just something we say or do, it’s sewn into the fabric of allplants. Always has been, always will be. B-Corporations are a new kind of business that balance purpose and profit. We’re legally required to factor in the impact on our team, customers, suppliers, community and planet into every decision we make. Using all we do as a force for good.
Who owns allplants?
allplants now has 30 investors, as well as brothers and founders, JP and Alex, and the entire team at allplants HQ. The investors are led by Octopus Ventures and Felix Capital. We’ve carefully chosen every partner because they deeply believe in the plant-based movement and both have played key roles in building game changing foodie and digital brands. They join a collection of inspiring individuals from the world of food, sustainability, tech and media, with a handful of family and friends making up the rest of the pack.